One way is to build on what your site is already becoming known for. i.e. Further develop themes centred around keyword phrases that people are already entering into search engines, and that have already successfully directed some traffic to your site.

A simple way to do this is to check the keyword section of AWStats in cPanel (your hosting account’s administration panel). Scroll down to the bottom and you will see a section “Search Keyphrases (Top 10)” and “Search Keywords (Top 25)”.

If you are a TOSD client and you are unsure how to log in to cPanel contact me and I will be happy to assist.

Using these keywords to provide a focus write as many articles as you like, but try to base each of them on just one keyword phrase. In writing the article include the keyword phrase in each of the following ways:

• The article title
• Once as a text link (this could be the menu link)
• Once in the opening paragraph
• As the description or ‘alt’ tag to an image placed in the article
• Once in italics or bold
• Once in the closing paragraph
• If your website allows you to – once in the Meta description
• And if you have a blog – include it as a tag.

While this approach will not guarantee a perfectly optimised article. It will significantly improve the chances of the article appearing in search results. And the other nice thing is that once you have done a few it is a simple enough approach to become almost second nature.

With the Internet now such a mainstay of business communications it’s a concern that too many business people are not doing what they can to learn more about Internet Marketing.

Thankfully, two very smart Internet Marketers are now running a series of Internet Marketing seminars to share their knowledge and empower you to better manage your online promotion of your business and website.

Jeff Richardson and Lucio Ribeiro really know their stuff. I’ve worked with them on a number of occasions to enhance the value of websites I have built for clients. And I can tell you they are well worth a listen if you get the opportunity.

Now, through www.internetmarketingacademy.com.au you can come up to speed with topics such as:

• Search engine optimisation
• Online advertising; Google AdWords and other PPC campaigns
• Social Media for business; Facebook, Twitter, LinkedIn and more
• Underutilised strategies such as email marketing, online PR, and
• $200 free advertising you can use to advertise online.

Jeff and Lucio are working closely with Google and Yahoo and both these companies are providing $100 credits for their PPC (Pay per click) advertising for all Internet Marketing Academy attendees. And I’m thinking, if you ask nicely, Jeff and Lucio would even set the campaigns up for you free of charge.

I’ve organised a special deal.

I would really like for you to go along. I know you will learn some valuable tips.

So, I spoke with Jeff and have organised a special deal for my ‘family’. If you decide to attend simply click on the ‘Enter Discount Code’ link on the first registration page and enter the code ‘tosd’.

This will save you $100 off the $250 ticket. At $150, after you add back in the $200 from Google and Yahoo you come out in front even before the information you’ll garner.

Do yourself a favour – find a time and location that suits and invest in your businesses future with www.internetmarketingacademy.com.au

And after you’ve been and seen make sure you come back to the blog to thank share your comment with others.