One way is to build on what your site is already becoming known for. i.e. Further develop themes centred around keyword phrases that people are already entering into search engines, and that have already successfully directed some traffic to your site.

A simple way to do this is to check the keyword section of AWStats in cPanel (your hosting account’s administration panel). Scroll down to the bottom and you will see a section “Search Keyphrases (Top 10)” and “Search Keywords (Top 25)”.

If you are a TOSD client and you are unsure how to log in to cPanel contact me and I will be happy to assist.

Using these keywords to provide a focus write as many articles as you like, but try to base each of them on just one keyword phrase. In writing the article include the keyword phrase in each of the following ways:

• The article title
• Once as a text link (this could be the menu link)
• Once in the opening paragraph
• As the description or ‘alt’ tag to an image placed in the article
• Once in italics or bold
• Once in the closing paragraph
• If your website allows you to – once in the Meta description
• And if you have a blog – include it as a tag.

While this approach will not guarantee a perfectly optimised article. It will significantly improve the chances of the article appearing in search results. And the other nice thing is that once you have done a few it is a simple enough approach to become almost second nature.