Marketing
Passive Income on the Internet: fact or fiction?
I often hear people say that they would like to earn a passive income on the Internet. Well yes, I think we all would! But I can’t help but feel that there is a little bit of blind optimism at work here. In fact it rather reminds me of another catch-cry for “the paperless office” [...]
Promoting a website for a ‘local’ business
There are many ways that a website can be promoted. All too often we automatically consider online marketing streams. For many businesses however this doesn’t make a lot of sense. If your market is essentially local – a common situation with a lot of service based businesses – then car signage that features your web [...]
I need a website -where do I start?
As a website designer I get approached by all sorts of customers at various stages of developing an online business. While some have a pre-existing website, many are just starting out along the path to implementing a new business idea. It is in these situations that it pays dividends to consider the sequence of events [...]
Images add interest – words add profit
What a desolate landscape a website would be without images. The importance of images, and in fact all the graphical elements that make up a theme, should not be overlooked. They add visual interest, set the overall mood, and in the case of online shops, are a vital part of the overall information required to [...]
Backlink turnoffs
The importance of other sites linking back to articles on their own site (backlinks) is now generally understood – if only intuitively – by most site owners. Put simply, it is a vote of confidence from the referring site. In effect they are personally introducing their own readership to a third party over whom they [...]