Tag Archive for 'Marketing'

The importance of good meta page descriptions

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Whether you have a modern CMS such as CMS Made Simple, or and online shop based on Prestashop or Viart, the facility exists for administrators to insert meta information to describe the page to search engines.  Here are some good references I have come across to help with this task:

Making the most of meta description [...]

Promoting your business and website online

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Often, when I talk with business owners and managers about their website, it is apparent they have a very limited knowledge of how to use the Internet to promote their business or the new website I’ll be building for them.
With the Internet now such a mainstay of business communications it’s a concern that too many [...]

Marketing is a Conversation

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I commonly use the tag line “web solutions that work”. While this is a catchy tag line, it would be more accurate if I said “web solutions that CAN work”.
As a web designer I provide the enabling technology for a required web solution. Whether or not the solution ultimately works is actually more dependent on [...]

Should websites delight the customer?

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I received an email from a potential client recently where he expressed the opinion that he wanted a website that would delight his clients. What a wonderful thing, I thought. Everyone should have one!
The difficulty arises when you ask “Why?”
It is a reasonable question, but a bit of an awkward one. And the reason is [...]

Passive Income on the Internet: fact or fiction?

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I often hear people say that they would like to earn a passive income on the Internet. Well yes, I think we all would!
But I can’t help but feel that there is a little bit of blind optimism at work here. In fact it rather reminds me of another catch-cry for “the paperless office” about [...]




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