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Marketing

Measuring Website Performance the Easy Way

By tosd on March 22, 2010

All websites should have at least one goal. It may be straight sales (in the case of an eCommerce site), or enquiries via a contact form. Whatever it is, it should still be a concrete, measurable goal. Why measurable? Because without information based on facts, a business has no basis on which to gauge the [...]

Posted in Marketing | Tagged goals, Marketing, measure, statistics | Leave a response

The importance of good meta page descriptions

By tosd on May 31, 2009

Whether you have a modern CMS such as CMS Made Simple, or and online shop based on Prestashop or Viart, the facility exists for administrators to insert meta information to describe the page to search engines.  Here are some good references I have come across to help with this task: Making the most of meta [...]

Posted in CMS Systems, eCommerce, Marketing | Tagged CMS Made Simple, description, keywords, Marketing, meta, prestashop, SEO, title, viart, writing | Leave a response

Promoting your business and website online

Promoting your business and website online

By tosd on May 9, 2009

Often, when I talk with business owners and managers about their website, it is apparent they have a very limited knowledge of how to use the Internet to promote their business or the new website I’ll be building for them. With the Internet now such a mainstay of business communications it’s a concern that too [...]

Posted in General, Marketing | Tagged internet, Marketing, search engine optimisation, SEO, traffic, training | Leave a response

Marketing is a Conversation

By tosd on December 16, 2008

I commonly use the tag line “web solutions that work”. While this is a catchy tag line, it would be more accurate if I said “web solutions that CAN work”. As a web designer I provide the enabling technology for a required web solution. Whether or not the solution ultimately works is actually more dependent [...]

Posted in Marketing | Tagged broadcast, conversation, interactive, interraction, interruption, Marketing | Leave a response

Should websites delight the customer?

By tosd on November 26, 2008

I received an email from a potential client recently where he expressed the opinion that he wanted a website that would delight his clients. What a wonderful thing, I thought. Everyone should have one! The difficulty arises when you ask “Why?” It is a reasonable question, but a bit of an awkward one. And the [...]

Posted in Design, Marketing | Tagged copywriting, customers, Marketing, websites, writing | Leave a response

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Client Testimonials

The Whitehorse Community Chest is a small organisation that fundraises on behalf of over 40 organisations that directly assist people living in the City of Whitehorse. The Chest has a minimal operational budget, allowing us to allocate the majority of funds to our beneficiaries. The Whitehorse Community Chest is very grateful to you for all your time and hard work in designing our website and in providing ongoing maintenance and help. We are so pleased with our professional website, and now that we finally have a web presence, our enquiries are increasing steadily. TOSD have exceeded our expectations, bringing in a professional website within a tight timeframe and budget.

Wilda Kerr
Whitehorse Community Chest

We have been very happy with the website developed for our physiotherapy practice by Michael Hayes from TOSD. It looks professional and represents our business as we like as well as being very user friendly. During the set up Michael was readily available and attended to our queries promptly. His knowledge and advice was invaluable and ongoing support has been excellent. We look forward to continuing our relationship with TOSD to deliver a website that is informative and will benefit our business.

Trish Edwards
PhysioSpot

We have been very impressed with Michael Hayes’ (The Online Shop Designer) ability to adapt to our business' needs, building a website that focused on the very specific needs of our adviser group. Having Michael as our website designer allowed us to deliver a website that is very user friendly, while meeting the ongoing compliance requirements of the financial planning industry. We had very particular needs which Michael was able to work with while delivering on time. The ongoing support provided by Michael has been fantastic. His level of patience with training our staff on the ongoing management of the website has been invaluable.

Gayle Forster
Integrity Financial Planning

The prime service area for TOSD include the following suburbs: Bayswater, Belgrave, Boronia, Chirnside Park, Coldstream, Croydon, Ferntree Gully, Glen Waverley, Healesville, Knox, Lilydale, Monbulk, Montrose, Mooroolbark, Mt Evelyn, Ringwood, Rowville, Sherbrooke, Tecoma, Upwey, Warrandyte, Wonga Park, Yarra Glen.

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