Marketing
Measuring Website Performance the Easy Way
All websites should have at least one goal. It may be straight sales (in the case of an eCommerce site), or enquiries via a contact form. Whatever it is, it should still be a concrete, measurable goal. Why measurable? Because without information based on facts, a business has no basis on which to gauge the [...]
Promoting your business and website online
Often, when I talk with business owners and managers about their website, it is apparent they have a very limited knowledge of how to use the Internet to promote their business or the new website I’ll be building for them. With the Internet now such a mainstay of business communications it’s a concern that too [...]
Marketing is a Conversation
I commonly use the tag line “web solutions that work”. While this is a catchy tag line, it would be more accurate if I said “web solutions that CAN work”. As a web designer I provide the enabling technology for a required web solution. Whether or not the solution ultimately works is actually more dependent [...]
Should websites delight the customer?
I received an email from a potential client recently where he expressed the opinion that he wanted a website that would delight his clients. What a wonderful thing, I thought. Everyone should have one! The difficulty arises when you ask “Why?” It is a reasonable question, but a bit of an awkward one. And the [...]