copywriting
Should websites delight the customer?
I received an email from a potential client recently where he expressed the opinion that he wanted a website that would delight his clients. What a wonderful thing, I thought. Everyone should have one! The difficulty arises when you ask “Why?” It is a reasonable question, but a bit of an awkward one. And the [...]
Why doesn’t my web site work?
Yes, it’s a common question. And one that is usually directed squarely at the web designer by a frustrated client. What is often not well understood is that for a web site to work well there is usually input required from the website owner, the website designer and other specialists in the field of marketing [...]