If your market is essentially local – a common situation with a lot of service based businesses – then car signage that features your web address is a smart idea (a short, memorable web address is best). Every time you drive around your area or park at the local shopping centre your name is out there in full view of “the locals”. When a potential client gets home it is a simple matter for them to log on to your website and check out your services.

And compared to other forms of advertising it can be quite cost-effective. All good reasons to give it some thought. If you would like to discuss your situation with a specialist in car signage simply contact me and I will be happy to refer you to a highly professional family business in whom I have absolute confidence. They are based in Melbourne’s outer east but are part of a network that can do installations in most part of Australia.