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Custom Designed Templates

If you understand the importance of carrying your brand to the market, then you will understand the importance of having a custom designed template from TOSD.

With your web site's theme reflected in your HTML newsletters your subscribers will be in no doubt as to who you are.

Glossary


Campaign: otherwise known as a mailout

Mailing List: a list of subscribers associated with a particular newsletter.

e.g your business may have one newsletter it sends to subscribers specifically interested in vitamins, and another it sends to those subscribers with a broader interest in wellbeing. Each would have its own mailing list. In this case the subscription form would have 2 checkboxes that would allow subscribers to select which newsletter they would like to receive. They could also elect to receive both.

Subscriber: a customer who elects to go on your mailing list bu filling out a form.

Mailout limit: the number of individual email newsletters that can be sent from your account per month.

smartBIZ: a hosting package from TOSD that incorporates Email Newsletter Marketing facilities with regular web site hosting. Click here for more details.

Double opt-in: when a customer subscribes to your mailing list they will be send a confirmation email with a link that must be clicked to activate the subscription. This process is called "double opt-in" and helps to ensure that a person's email address is not added to a mailing list without their knowledge. 

 

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Email Marketing





There is simply no better way to communicate cost effectively with your clients


With an eMarketing solution from The Online Shop Designer (TOSD) you will have the ideal means of communicating your message to your customers. Your email newsletters can be vibrant, informative and a terrific way of re-enforcing your brand. Mailout limits are generous - up to 500/month - and these can be spread over any number of campaigns to any number of mailing lists you may have. If you have a larger mailing list, additional capacity can be purcased at the rate of $4.00/1000/month. That's is less than half a cent per newsletter!

TOSD Newsletter Marketing is an embedded service in every smartBIZ hosting account.

  • Existing TOSD hosting account holders: check the smartBIZ hosting details here , and then contact us if you would like to upgrade your existing account to include Email Newsletter amarketing.
  • New customers: contact us to discuss transferring your existing hosting arrangements to a TOSD smartBIZ package and start taking advantage of the power of Email Newsletter Marketing. Please note: Regardless of whether you choose to transfer your hosting to TOSD or not, an eMarketing account can still be created for you. Please enquire

User Guide

To help get you up and going fast we also provide a highly detailed User Guide. Great for those who like to study the detail first, or if you would like to leap right in feel free to do so. It is nice to know that the User Guide is always there should you need it. To get a feel for how well our email marketing solution is supported click on the User Guide button (above) now. You may be pleasantly surprised.

Professionally Designed Email Templates


Your custom designed templates will be tested to work with the majority of popular email clients including Outlook, AOL, Hotmail, Gmail, Yahoo, etc.

Unlimited Personalization Options


Create custom fields to capture additional details about people subscribing to your mailing lists. These can then be used to further personalize the subject line and content of any emails you send.

Simple, Integrated Campaign Editor


You will love our built-in campaign editor. It really is the simplest and best way for you to create visually stunning newsletters, promotional emails and flyers. If you can use any word processor then with the help of our built in templates you will have your first mailing campaign out the door in no time at all.

Three Ways to Create a Campaign


Not everyone will want to use the campaign editor. There are always specialist needs - so that's why we've included 3 different ways to import content for an email campaign: use the editor, upload a file or import a file from a web site (as pictured).

Create HTML, Text or Multipart Emails


You the option to create HTML-only, text-only or multipart (HTML and text) emails. When you choose multipart the most appropriate format will automatically be delivered to each subscribers inbox, depending on whether their email client can display HTML emails or not.

Statistics: Link Tracking, Open Tracking


For each email campaign you can enable link click tracking and email open tracking. The statistics provided on your campaigns will then give you fantastic insights into the success of the mailout.