A Blog is an ideal way to provide both product and customer support and to do so in a manner that allows genuine interaction with your clients. Blogs from TOSD are based on WordPress, an increasingly popular blogging platform. The beauty of Blogs (as opposed to forums) is that they are a more effective way to set the agenda and keep the focus where you want it. And the real icing on the cake is that search engines love them! Blogs are a great way to generate traffic.
Here are some things to know about blogs used for business:
- A Blog enables your customers to respond to the information you post, and these responses are visible to other customers. This is invaluable feedback to you as the business administrator/owner, but equally it is of great interest to your other customers who may have the same issues or queries.
- Thoughtful, informative posts help position you as an authority within you industry or market segment. This is a very effective way of raising the profile of your business.
- Topical information relating to events of interest to your customers is easily covered and in fact can be used to increase traffic to your Blog, and from there, to your website or online shop.
- Search engines respond well to Blogs and there are also Blog directories that can be used to increase traffic. WordPress Blogs, as used by TOSD, are very well optimised for search engines.
- Blogs can be tightly linked to an online shop. From the shop end, links can be inserted after product descriptions to refer customers to additional information on the Blog. And equally, your Blog can feature articles of a more general nature with links that take customers to specific product examples in your Online Shop. This is a powerful marketing combination.
- Blogs from TOSD can be themed with headers and colours to match your Online Shop or web site. This further enhances your customer’s perception that one is a natural extension of the other.