TOSD Talk
07/17/2007
Choosing your domain name
Choosing a domain name can at times be every bit as tricky as choosing the name of your first born. Here are 5 top tips from TOSD
Category: General
Posted by: Michael
- Short and memorable beats long and descriptive every time e.g. Yahoo, Google, YouTube
- A name connected to your products, services or business name is great as long as it doesn't conflict too badly with (1) above.
- Domain names with multiple words are fine, as long as the individual words are recognisable e.g. people4profit.com.au, mapbrokers.com.au.
- Avoid names with words that seemingly run into each other e.g oneensignforall.com.au - I almost feel obliged to explain that this attempt at a domain name was intended to be "one ensign for all". It just doesn't visually stand out does it? The chances of people typing onesignforall.com.au would be just too high.
- If you are operating within Australia, and your audience is primarily Australian, stick to a .com.au, .net.au or .org.au address.
A final thought. With domain names, the name of the game - above all else - is to be memorable.
Good luck!