Features
Email Design Features
Easy WYSIWYG Editing: Use the built-in WYSIWYG editor to easily edit your custom email newsletter template for each campaign. You can format text, upload and insert images, add links and more.
Popup and Inbox Previews: See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
Advanced HTML Editing: Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's "source" tab.
Anchor Links: Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.
Email Campaign Features
Easy, Automatic Unsubscribes: The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Automatic Bounce Handling: Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
Free, Built-In Spam Checking: Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.
Forward to a Friend Link: Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!
No Duplicate Emails - Ever: You never have to worry about duplicate emails with Interspire Email Marketer. We guarantee you'll never find a duplicate email address in your list.
Automatic Inbox Preview: For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy. Our preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc). If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.
Auto Responder Features
Create Multiple Autoresponders: Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks. You will be able to create sequential autoresponder emails for each of your contact lists.
Filter the Recipient List: You can assign an autoresponder to your entire list or only a portion of it, such as those in NSW with or leads from last week's trade show who have ticked the "Send me more information" box on your signup form. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.
Statistics and Reporting
Email Open Reporting: You've created and sent the perfect email campaign, but how many people opened it and when? Our clever system tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
Link Click Tracking: See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
Email Bounce Tracking: Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".
Unsubscribe Reporting: See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.
Contact Management Features
Full List Management: You'll always be compliant with spam laws and best practices thanks to our automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Add or Import Contacts: Type in contact details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.
Website Signup Forms: Easily create customized signup forms with your company's color scheme to add to your website.
Unlimited Custom Fields: Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more. You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.
Create Multiple Contact Lists: Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".
Double Opt-In Confirmation: Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.
Modify Subscription Details: Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.
One-Click Unsubscribe Links: Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.
Powerful List Segmentation: Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
