. . . that sticks.
Why are email newsletters so useful?
- Your client base can be readily segmented for a more targeted delivery
- Increased targeting means more relevant information is delivered to each client
- Content can be personalised with individual names, businesses or interests
- The results of each campaign can be measured
- Email newsletters are incredibly cost effective
What is involved in setting up an effective email marketing system?
Step 1: Open an e-glue email marketing account with The Online Shop Designer (TOSD)
Step 2: Have TOSD develop a quality custom designed newsletter template that carries your businesses branding. For businesses this really is essential. You may find a generic template that looks nice, but it will fail to achieve the most important goal of any newsletter template: to promote your brand by establishing an immediate visual link to your business.
Step 3: Assemble a permission based list of clients you wish to contact.
Step 4: Plan your first campaign. Keep it simple and maintain a tight focus on clear goals.
Step 5: Enter the articles and associated images into your custom designed template using a simple WYSIWYG editor.
Step 6: Send the campaign to your client list.
Step 7: Measure the results to help improve your next campaign.
And at every step of the way you can rely on support from TOSD to assist you during the all important start up phase. Any new venture has a learning curve - our aim is to ensure that yours is as short as possible.