Marketing
Marketing is a Conversation
I commonly use the tag line “web solutions that work”. While this is a catchy tag line, it would be more accurate if I said “web solutions that CAN work”. As a web designer I provide the enabling technology for a required web solution. Whether or not the solution ultimately works is actually more dependent [...]
Improving readability on the Internet
I have it on good authority (Jacob Neilson: Information foraging) that you are unlikely to read this article: you will scan it. As Neilson explains, when looking for information on the web we tend to behave like ‘Informavores‘ following a scent. If we think the article is of interest, and likely to get us closer [...]
Should websites delight the customer?
I received an email from a potential client recently where he expressed the opinion that he wanted a website that would delight his clients. What a wonderful thing, I thought. Everyone should have one! The difficulty arises when you ask “Why?” It is a reasonable question, but a bit of an awkward one. And the [...]
Passive Income on the Internet: fact or fiction?
I often hear people say that they would like to earn a passive income on the Internet. Well yes, I think we all would! But I can’t help but feel that there is a little bit of blind optimism at work here. In fact it rather reminds me of another catch-cry for “the paperless office” [...]
Promoting a website for a ‘local’ business
There are many ways that a website can be promoted. All too often we automatically consider online marketing streams. For many businesses however this doesn’t make a lot of sense. If your market is essentially local – a common situation with a lot of service based businesses – then car signage that features your web [...]