Marketing
Measuring Website Performance the Easy Way
All websites should have at least one goal. It may be straight sales (in the case of an eCommerce site), or enquiries via a contact form. Whatever it is, it should still be a concrete, measurable goal. Why measurable? Because without information based on facts, a business has no basis on which to gauge the [...]
Using keywords in cPanel’s AWStats to focus your articles.
Whether you have a website or blog, writing articles focussed on information people are searching for is the best way to increase your traffic. Sounds easy when you put it like that doesn’t it. But how do you do it and how do you know what people are looking for? One way is to build [...]
Promoting your business and website online
Often, when I talk with business owners and managers about their website, it is apparent they have a very limited knowledge of how to use the Internet to promote their business or the new website I’ll be building for them. With the Internet now such a mainstay of business communications it’s a concern that too [...]
Marketing is a Conversation
I commonly use the tag line “web solutions that work”. While this is a catchy tag line, it would be more accurate if I said “web solutions that CAN work”. As a web designer I provide the enabling technology for a required web solution. Whether or not the solution ultimately works is actually more dependent [...]