As Neilson explains, when looking for information on the web we tend to behave like ‘Informavores‘ following a scent. If we think the article is of interest, and likely to get us closer to the information we are really looking for, we continue reading. If we seem to be loosing the scent we abandon the information hunt (on the existing article/site) and look elswhere.
How to help visitors scan your information efficiently.
If you want to keep a viewer interested enough to continue reading your information try the following:
Use keyword highlighting to help people scan your article for relevancy to their needs. Just make sure that you don’t use the same sort of highlighting as you use to indicate hyperlinks. In fact never underline text that is not hyperlinked.
Use sub-headings intelligently. Avoid ‘clever’ ones in favour of ones that convey clear meaning.
Use bulleted lists for key points
Write compact paragraphs that are limited to one clear idea.
For many reasons it is great to have a website designed by a local website designer. It really is a win-win situation. With web design most things can be handled remotely. Having said that though, sometimes it is just easier to sit down and talk.
Perhaps it is a question of getting a colour just right. By sitting down with a web designer colours can be minutely adjusted, compared and choices made on the spot.
Or perhaps it is a question of getting a sign up, or check out, sequence just right. Sequential things like this cannot be easily demonstrated with static screen shots. Far better to sit down with a web designer who has access to the site in development mode to walk through the options. Some changes can even be made and viewed on the spot.
And then there is the issue of networking and associated services. Perhaps as well as needing a web designer you are also looking for someone to design a new logo for use in print media as well as the web. Or maybe you have an excellent business you would like to move online but realise that the services of a professional copywriter / editor are required to maximise the impact. Or marketing services - who doesn’t need those?
It is not uncommon for a website designer to have contacts, some who will be local, in all these allied areas. I certainly do, and my clients appreciate the trust factor that always accompanies a personal referral.
If you live in any of the following surburbs of Melbourne (Victoria), congratulations: you’re local!
Boronia
Bayswater
Chirnside Park
Croydon
Knox region
Lilydale
Mooroolbark
Ringwood
Wantirna
Wonga Park
The Dandenongs
If you live in nearby areas such as these I would be only too happy to meet in person with you to discuss you website needs. Preferably over a coffee!
Isn’t it amazing how you can give a precise definition that conveys no understanding whatsoever! Try this short video from Common Craft for the plain English explanation.
Podcasting? It sounds like something you feed to trout at the end on a line doesn’t it. If you are a bit shaky about what podcasting really is take a few moments to view this short video from CommonCraft.
