The most significant thing about a 3 legged stool is, well, the 3 legs. It’s a minimalist thing: any more would be excessive, and with any less it would fall over!
What’s this got to do with marketing and websites?
Think of the 3 legged stool as the support structure that holds your website up, with the 3 supporting legs representing Visibility, Accessibility and Persuasion.
If a website is accessible across all plaftorms and features highly persuasive copy it will all come to nothing if prospects can’t find it using popular search engines.
If a business has a significant number of prospects who use mobile devices to access the Internet, and their website is not accessible to those users, then an important market segment has just been ignored.
And even if the website is visible (ranks well) and can be viewed on all devices, it will be a wasted effort if the copy is not persuasive and clearly focussed on achieving the owner’s business goals.
So there you have it. It is simply not good enough to have one or two out of three when success is at stake. All three are required, and they are required in equal measure.
Of course understanding the principle and being able to put it into practice are two very different things. Fortunately the crew at eziStart can join the dots for you. Have a look at their website and you will see just how easy it is to ensure that when you are starting a website , one of the legs that underpin your online success won’t fall off your stool!
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