Viart Shop is a fully featured shopping cart application that can, in addition to all the usual features, accommodate multiple customer groups. This makes it particularly useful for online shops that must cater for both retail and wholesale customers. In this quick start guide I will cover just those things that site owners usually have to attend to when they have elected to add their own content. This will include:
- Creating Categories / Sub categories
- Creating Products including prices, descriptions and images
Creating Categories and Sub-categories
- From the top menu select [Products] / [Products & Categories]
The top level categories will be listed in the ‘Available Categories’ box.
- Click the ‘Add Category’ link at the bottom of the ‘Available Categories’ box.
- Fill in the required information and note the following:
- The order allows you to set the display order of the Categories
- Category names are best kept as short as possible
- Leave the ‘Parent category’ set to [top] if you are adding a top level category. This is the level that shows by default
- If you are creating a sub-category, set the parent to the category that the sub-category will nest under by selecting from the drop down list
- Assign Category images and descriptions if required. These will show up as icons to aid selection.
- Meta data allows you to set up your website so that search engines can readily index your content. This is quite important. Typically at this level the page title and description should both contain the most important keywords relating to the category. Keep the title to just a few words and the description to 10-20 words. The keywords field should also contain the main keywords relevant to the category. Separate them with commas and whatever you do don’t indulge in keyword repetition or you may (will?) be penalised.
Creating Products
In Viart Shop there is a high level of control afforded to administrators when creating products and their attributes. In this Quick Start guide I will only cover the basics of creating a new standard product:
- Navigate to the category that you want to add a product to using Available Categories box on the [products] / [Products and Categories] screen. Clicking on a category will expose any subcategories. When you get to the lowest category level the products in that category will be displayed in the adjacent box titled “Products in (selected) category:”.
- At the bottom of the product list click ‘Add New’, then complete as follows:
- at this point you should also note that if you want to go back and edit a product, there is an [edit] link next to each listed product.
General Product Information [access via top tab]
- Complete, as a minimum, those fields that are marked with an asterisk. Note that the product order allows you to control the order in which the customer will view the products in the list view.
- Don’t feel compelled to complete all fields. In many cases the minimum required field information will be sufficient.
Pricing
- The first item relates to tax. This will normally be set up by TOSD. The ‘Change settings here’ link however allows you to control how prices are entered (inc or ex tax) and how they are displayed (inc or ex tax). After clicking on the ‘Change settings here’ link, select the ‘Tax Settings’ tab.
- The required field ‘Price (List price)’, will be visible by default. In other words, this is the price that non-registered visitors will see. It is also the price that will be presented to customers belonging to the retail customer group.
- The ‘Trade Price’ is the price that registered wholesale customers will see after they log in.
- Note that there are also fields to enter discounts (one for each customer group). These allow you to set up special prices for either or both groups. Ensure that the ‘Activate Discounts’ box is checked if you wish to enable discounts. There is also a price preview box to allow you to see how the discount will be presented to the customer.
Fees and Commissions
These are costs that can be added to particular products but are beyond the scope of this Quick Start Guide.
Descriptions [access via top tab]
There are three types of descriptions that are used for different purposes:
- The ‘Short description’ is presented to the customer when they are browsing the products in a gategory.
- ‘Highlights’ appear next to the product image and pricing details when the customer clicks through to a detailed product page. Bulleted lists work well here.
- ‘Full description’, as the name suggests, is a more detailed description of the product. It is displayed under the large product image and highlights on the detailed product page. For some items specifications or applications can be entered here.
- ‘Meta data’ – see comments for categories above. The same principles apply except that this time the keywords should relate quite specifically to the product.
Quantity prices [access via top tab]
This is where quantity discounts are set up (e.g. 1-9: $10.00 , 10-20: $9.00 etc). Quantity discounts can be particularly relevant to online shops that cater to wholesale customers. In fact the options allow the administrator to apply quantity discounts to members of the wholesale customer group, but not the retail customer group. This flexibility can be quite handy.
Images and Appearance [access via top tab]
- Images: assigning images is easy in Viart Shop. In general, all the administrator has to do it prepare a single image (usually) 600px X 600px, 96dpi in jpg or png format and upload it via the ‘Upload Image’ link next to the Super-sized image box. Viart will then create all the associated image sizes on the fly.
- Appearance:The ‘Hide add to cart’ function is useful in situations where you may like to oblige a customer to click through to the detailed product page before they can commit to an order. You may for example want to do this to ensure that the customer has viewed detailed and important information that is required to make an appropriate selection.
Stock and Shipping [access via top tab]
- The stock control section is fairly straight forward. If you have weight based freight calculations then the weight of the product can be entered here. You can also instruct Viart to either monitor stock levels (by clicking the checkbox) or not. If you elect to use stock control you must enter real stock numbers for each product. Minimum and maximum order quantities can also be ordered.
- The shipping controls in this section override the default site shipping conditions. This is very useful. For example you may want to assign free freight to a product as a special promotion, even though the rest of the site has shipping costs assigned. Another example may be where a product simply falls outside the default calculations, perhaps because it requires special packing. In these situations you can assign a one off shipping cost at the product level.
Downloadable [access via top tab]
This section will be covered by a dedicated article.
Special Offer [access via top tab]
The special offer facility allows you to assign a product to the special offer module (which is often configured to display on the home page). In addition it provides an editor for entering and formatting the special offer. e.g. ‘Buy two get one free if you order before 31st’. The editors formatting controls enable you to set up the offer to stand out. Images etc can also be included.
See also:
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