August 2008
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Online Shops – eCommerce
You run a business, you sell products and you have a “web site“. Maybe that’s the problem! Without a doubt I think the single most important thing associated with managing a small business web site that sells products or services is the mindset that is adopted by those responsible for its growth and development. If [...]
Image is Everything
Yes, as far as your Online Shop is concerned, your images really are everything. In fact your images are often the single most important factor affecting your potential customer’s decision to buy. Aside from the images you present, all your customer has is a basic description and price . . . so they had better [...]
SPAM #!@&#
In doing a little research for this article I found that the most depressing thing were the statistics on the upsurge of SPAM emails. So I will spare you from repeating the obvious. Sadly, we are all too well aware that SPAM is a problem. Instead, here are some practical suggestions . . . Try [...]
Australian Domain Names?
I have been asked the question on a couple of occasions lately whether the web site of an Australian company will be returned in Google search results if it has a [.com] domain name. Tricky question … As near as I can make it the information I found in a Search Engine Watch forum seems [...]
Choosing a Domain Name
Choosing a domain name can at times be every bit as tricky as choosing the name of your first born. Here are 5 top tips from TOSD: Memorable and as short as possible beats long and descriptive every time. A name connected to your products, services or business name is great as long as it [...]